Sunday, June 27, 2010

Relationship Is Just Like Marketing

I generally write about the relationship between man and woman. This post is about marketing. However, if you look closely, marketing is also about maintaining the relationship between service provider and the end user, manufacturer and consumer, and professional and client.
While gathering, as if sweeping, papers from the table, I twisted my arm, Timex on my wrist was indicating 7:05pm. I hit a key on laptop and inserted the bunch of papers into attaché case, flipped closed my Dell, pulled my chair to Hotel Network System, punched couple of keys and learned that all of the guests have been checked in, as Hotel was “Sold Out”. Since last one and half year, six out of seven days, the Hotel was going packed and as a Manager it made me feel better and better.

Picking up my attaché case, clenching my Dell between my Palm and Fingers, I got up, headed to the door, opened it and was out without bothering to switch the lights off, as the Sensor will put it off after 10 minutes. The sound of closing the door was heard.

Within a few steps, I got to the Front Desk, where a gentleman was literally pleading to Front Desk Agent for a single room of any kind and the Agent was very apologetic as the Hotel was “Sold Out”.

As the gentleman saw me, he told me that as a Manager I must have couple of rooms as special quota and insisted me to get at least one. He was from Connecticut. He didn’t have a plan to fly today but it suddenly happened. He also had tried some other hotels but due to long week end, all the hotels around the area have been sold out. As he didn’t have his car, he was unable to cruise around from one hotel to another and find a room. I felt sorry for him, as he seemed very tired.
 “Let me try in some other hotel…”I said without any promise and started calling to the some of my Manager friends. Fortunately, one of them had a Bridal Suite available for the night. Covering my telephone speaker with my palm, I asked with broad smile: “Would you like to sleep in a Bridal Suite just by yourself?” 

He nodded with smile. Though the room was quite expensive, however he didn’t have any other option but to accept.

I told my Manager-Friend to hold the room at least for half an hour.

The gentleman took a sigh of relief, appreciated my efforts and thanked me.

“How will you go?” I asked him.

“I’ll call the cab.” He, lifting his suitcase, told me promptly.

I smiled and told him: - “Gentleman, the cab will take 20 minutes to come and another 20 to get to the hotel. By the time, he may sell your room to someone else. “

He dropped his suitcase back on the floor in despair, as if he lost what he got.

“Come on…” Heading to the parking lot, I waved him to follow me:”I will drop you.”

“Thank you so… much, “He, lifting his suitcase again, said delightedly and followed me.

On the way to the Hotel, we had interesting conversation. He, Geoff Sprouce, was a corporate executive, specialized in turning around the sinking companies. He had a contract with a company in the area and he was going to work there for long time. I dropped him at the Hotel. He checked in. I met my Manager-Friend, chatted for a while and then Left.

Next day, in the evening, when I was leaving for the day, I saw Geoff getting out of the Cab in the parking lot. I waited to talk to him. He paid to the cab and came to me, told me that he already had checked in my Hotel before going to office and he was so happy with the quality of the room that he wanted to extend for the whole of the month. We both came back in the hotel. I gave him a better deal and he extended his stay for a month.

After that day, we became friends. Almost every evening he looked for me and we chatted about pin to plane. He was a delight to talk with. 

He stayed for one and half year. After couple of months, I even advised him to rent an apartment, which could be cheaper than this room. He smiled:-“Yes I can, but you won’t be there…“ That was a great compliment. During his stay, he introduced six of his friends, who stayed couple of days every week for a long time. I received quite good business from his recommendations.

 When I met him first time, I had never expected anything. As time passed, what I got was beyond my expectation.  

No matter what you do, selling a product, rendering service or promoting yourself, marketing means to go beyond the expectations of your customer, client, guest or your employer. Period. 

Relationship is also just like marketing. You just have to give and keep on giving without any expectation. If you do so, sooner or later, you will also get “beyond” your expectation. Believe Me! ;)

Sunday, June 20, 2010

Marriage Is Not a Culmination of Romance....

Marriage is not a culmination of romance, it is beginning...

Gray hairs have been started to surface on his head. He might have tried but ream less glasses couldn’t hide the faint wrinkles around his eyes. Standing against the glass wall, sipping his early morning coffee, he was enjoying lightly falling snow outside. Wife, Jenny, in the kitchen, was busy with routine chores.

A tall and slender, teenage blonde girl – Angel - emerged from the room. Reaching behind him, enveloping her hands around his body, she whispered into his ears: “Happy Wedding Anniversary, Dad…”

For a moment, his face froze, as if he was not able to respond his daughter. He again failed to remember his wedding anniversary. A couple of moments later, turning around to poignant smile on his face, he put his hand on her head and could whisper guiltily: “Thanks, Hon.” She smiled and was en route to the kitchen.

He turned and stared into blank as if he was recollecting his past.

He was the same person, who struggled for hours to find a fresh Red Rose for Jennifer - Waited for hours in the parking lot - Sent poetic SMSes every hour - Walking with her on the sprawling waves - Blue tooth into ears, talking all night long and having early morning breakfast at IHOP – Feeding chocolate covered strawberries to each other - He savored every moment with her.

The morning started with making Irish Cream coffee for her and she made black coffee for him. He made her breakfast and she made his - Getting into a shower together – Going to work and dropping her to her office. During work hours, their Blue Tooth always remained plugged into their ears. Picking her up from work and mostly going to Restaurant for dinner. At home, sitting in front of TV, talking more and watching less. The nights had always been intoxicating. Touching, caressing, kissing every pore of the body and wild sex remained at the ultimate level. He loved like a crazy and she blossomed like a flower. They didn’t know when her stomach was bulging amid giggles, laughing, loving, sharing the joy of being married. Once in a while, she started feeling little uneasy. Medical tests revealed that she is carrying.

The child to be born took the center stage of their life. He got more careful handling her. As much as possible he didn’t let her do any household chores. He was more watchful for her exercise and diet. He used to help her to prepare prescribed nutritious food for her. Every morning holding the tray of freshly cut fruits, he had to literally run around her to feed her, as she wasn’t a great fan of fruits. Sometimes she felt so overwhelmed that she thanked God for bestowing the moments she always dreamt of.

In a hospital, he witnessed the birth of an extremely beautiful baby girl, as decided, was named Angel. When he held her into his arms and touched her, awe-inspiring waves passed through his body. Now the focus shifted to baby. Romance was on the back burner and nobody was looking at whether that burner was lit or not.

Marriage comes with responsibilities. Responsibilities made them forget who they were and who they are now. After a long day, they get to home, love baby and collapse into bed exhausted. This doesn’t mean the basic element love has been evaporated or both are fed up with each other. It also doesn’t mean that the bond between two was dead. It simply means we’ve forgotten to keep the flame of our emotions burning.

Essentially, it is our tendency that we always run after the thing which is difficult to acquire. Once we acquire it, the significance of it always keeps decreasing. Monotony takes the place of excitement. When “Lover” becomes “spouse”, the “spouse” becomes “Ghar ki Murgi” (Home Made Chicken) and “Ghar Ki Murgi Is Daal Baraabar” (Homemade chicken is as good as unsavory Pulse Soup). And this tendency of ours gives the birth to the crisis which sometimes becomes difficult to resolve.

But being happily married is not as subtle as you think. There are some precise steps you can take to spice up your relationship. Let try to figure out some seasonings, which make relationship delicious and modify the method of cooking so that we can have delicious meal of the relationship.

Develop Positive Attitude:
A Happy life starts with how you feel about yourself. If you have a positive outlook on life, then you are likely to share that happiness with others. Whenever any crisis arises, try to find out the solution patiently and get to the positive conclusion. If both of the partners try to think this then there won’t be any obstacle in the relationship.

Communicate with each other:
Communication is the key to any relationship. If you don’t say what you think and how you feel on a certain subject, how your partner will be able to know what you are looking for. It is also important to communicate honestly, listen patiently and say uncomplainingly. Blaming or accusing never resolves any problem. Each one needs to put oneself in another’s position and evaluate oneself appropriately.

Compromise – Sacrifice:
It is essential that the spouses are prepared to make sacrifices for each other. If one of the spouses is rather self centered and not willing to make sacrifices, the survival is likely difficult. It is not necessary that the sacrifice is a large one; as many a times small sacrifices that matter the most. If wife doesn’t like smoking, the husband should quit and on the other hand if the smoking is occasional, wife shouldn’t mind it either.

Be Romantic:
Romance doesn’t mean Sex. Sex is an integral part of Romance. Romance appeals to the five senses of human beings. Sight, Smell, Sound, Taste, and Touch. It’s the emotional, spiritual, and physical link between two hearts and two souls. Say “I love you” even when not required. A sizzling kiss for no reason. Buy a copy of the Kama Sutra and gift to your partner. Romance is a spice in the relationship and it makes the relationship delicious.

Respect and Praise:
You can do it by expressing small things. Giving compliments is a great way to let the other know that you care for your partner. “Looking sizzling today.” “I loved your thought.” “You look slim and fit.” Surprise gift of a single Red Rose may please your partner. It is not the flower; it’s feelings behind the flower that works. It shows how you care for her. Wife can do something husband loves most. So praise, respect and conquer the heart.

Spend Quality Time:
While dating, couples spend more time with each other, but later they get busier with other things in life and sometimes they don’t have time to pay attention to each other. Spending less time together can cause couples to drift away. Take a break - take a vacation together to crack the monotony. Spend at least 15 minutes a day together. Keep your cell phone off for a day. Go for a quiet evening once a week. Spend quality time with each other because this is the most treasured gift you can give to your sweetheart.

Say Sorry Whenever Required:
We are human and we make mistakes. When you realize that you have done something unpleasant, never hesitate to apologize. I know men generally don’t like to say sorry. Sorry is a magical word. It removes the doubts and clears misunderstandings. Make a habit of saying sorry whenever and wherever required.

Surprise With Affectionate Action:
Go beyond the expectation. Do something unexpected, which your partner never imagines. Plan an unimaginable romantic getaway. Reserve a Hotel Room and spread rose petals on the way that leads to candle lit Jacuzzi. Write a Love Letter addressing your wife and post it to your own address. Go for some sexual fantasies. Take salsa lessons, get tickets for a live concert and go for a date. Use your imagination and creativity to surprise your partner romantically.

Make Your Bedroom Romantic:
The bedroom is the most romantic place in the world. Color has a very strong and subtle effect on our senses. To create a romantic decor you should probably go for dimmer mood lighting. The bed is where mostly all actions take place. It has to be comfortable. Fabric should be luxurious and cozy. Try to find pieces of artifacts that evoke the intimacy. Scent is also a powerful stimulant. Finally, keep a copy of Kama-Sutra, an ancient guide to sensual pleasure.

Eat Delicious Food:
Food is the heart of life. Food keeps you alive. It is said that the best way to anybody’s heart is delicious food. And I am telling you, it is true. Sometimes nothing inspires more than a mouthwatering meal and sweet treats. Experiment with different types, different continents. And yes, never forget something sweet at the end.

Have Sex Regularly:
Sex is the ultimate joy of life. There is nothing more enjoyable than sex. Sex is the basic ingredient in the unity of man and woman. Just like food, water and air, sex is a need of human being. Sex keeps you close and intimate. Even scientifically it has been proved that sex keeps us healthy. So to spice up your relationship and life, have sex regularly.

We all are humans with different minds, different opinions, different philosophy and different approach towards life. When people with different kinds of minds get to gather at one place; conflicts are bound to take place. But any crisis in marriage can be resolved with love, respect, understanding, patience, trust and faith. We just have to keep in mind that Marriage Is Not an End of Romance; Marriage Is Beginning of Romance.

He, wiping the corner of his eyes, sighed. From the fifteenth floor, snow covered sprawling homes seemed as if sitting in the lap of his building. Snow had been slowed down, as if it was ending.

Angel – literally pulling - brought her mother Jennifer out of the Kitchen and made her stand in front of Daddy. Husband and wife gazed at each other strangely as if they are seeing after ages. Angel chirping, like a sparrow, said: “Happy Wedding Anniversary to both of you…”
Drops of tears swelled up in their eyes.

Angel further said resolutely: “Dad, Kiss Mama… and Mama you kiss Dad…”
They turned their gaze at Angel, who, unaware of detachment between Dad and mom, looked cheerful. They turned to each other and started sobbing as if they realized that they fail to appreciate each other and were regretful. Sobbing turned to weeping and he took hold of her into his arms. They let the grief get out through their eyes, then extended their hands at the little Angel and she cheerfully encircled her hands around them.

Outside the wall glass, the falling snow was stopped. White thick gloomy clouds had been dispersed. Sky was clearer as if it was making a way for the sun to come out. Faint golden rays from the horizon were filtering through the glass and illuminating the hall as well as the life.

Sunday, June 13, 2010

Falling In Love Is Easy, Sustaining Is Difficult...

Falling In Love Is Easy, Sustaining Is Difficult...

As per our mythological scripture, God created a Man (Adam). There wasn’t any other creature to identify with him. So God formed a woman as man’s companion. Gradually longing to be together was born between Man and Woman. By the time passed, longing turned into an attraction and being attracted to each other was named as Love. This love later became the integral part of our existence. And then with the evolution of mankind, human became self centered. Loving and being loved turned out to be complex.

However, today, love is stimulated by the waves of infatuation. By creating artificial personality and putting a little extra effort, one can compel other to fall in love. But as and when the real persona of one surface, other feels a bump and frustration gets in and Love starts disappointing. Instead of bonding, disagreement takes place in our relationship.

The reason is, in today’s society, everyone carries the bundle of expectations on their heads and package of dreams in their eyes. Everyone is taming identical ideology. Amid this environment, falling in love often seems quite easy, but sustaining the same love has become a bit difficult.

If we try to figure out honestly, we will observe that the problem lies within us only. We are holding out our attitude, our rigid views in our hands and they don’t allow us to give up.

In the midst of this situation, there is a hope. By practicing few behavioral elements, one can sustain love truly.

Let’s try to comprehend how can we do it?

The first and foremost step is to surrender. Get out of self-centered attitude. Throw away the selfish views and so called self esteem. Get all negative aspects out of the life. Certainly, it is difficult; but not impossible.

Talk. Talk to each other positively. Talk to resolve the crisis. Blaming will worsen the situation. Positive conversation will carve the way out to the path of resolution.


It’s been long you have been walking on the wrong way thinking about yourself. If you try to understand what your partner is looking for out of the relationship, half of the crisis will be resolved immediately.

Have Patience:
Patience is a weapon that is always compelling others to realize. Have patience, as this change over of personality takes time. Rush will stop the process of change over.

When reaching to the conclusion, avoid sticking to your guns rigidly. Confrontation at all times worsens the situation and takes you back to the square. If you compromise, your partner will also follow you.

Give Away! Don’t expect anything in return while you give away. If both of the partners tries to give something away to each other without any expectation, both of the partners will get more or less what they are looking for.

You’re not going to get the life ever again. With the due respect to each other understand and love your partner at your best. Love is the only element that keeps your relationship healthy and life worth living.

Tuesday, June 8, 2010

RELATIONSHIP by Ananth Vitlani

Hi, I am Ananth Vitlani, responsible for all writing on this blog.

Friends, I believe our existence is based on relationship. We will not be alive, if we are not related to each other in this world. Here I will write about relationships...Relationship between man & woman and human & human.

When I think of relationship, I would certainly like to talk about some of the elements of relationship : Fascination of First Sight, Chemistry of Attraction, Reason of Infatuation, Language of Eyes, Warmth of Embrace, Fragrance of Breath, Taste of Lips, Tangles of Hair, Curves of Body, Intoxication of Perspiration, Expression of Feeling, Sweetness of Waiting, Tenderness of Petals, Price of Obsession, Size of Dreams, Euphoria of Love, Bond of Relationship, Rapture of Marriage, Pain of Heartbreak, Twinge of Parting Away, Heat of Tears, Sound of Cry, and all other relationship related "to-do-s", "not-to-do-s", and “how to do-s”, (not that “how to do”…Baby!!!!).

Friends, Keep in touch, I will bring you some fascinating, intriguing, and unbelievable elements of the relationship.

Thank you so much for visiting my space and reading me.

And yes, if you like my writing, leave your comments, positive as well as negative. Your positive comments will inspire me to write better and your negative comments will help me improve myself.

So please, please, do leave your comments.

'Till you come back, keep loving. If you don't have, find someone because Love keeps you happy, healthy and makes your life worth living.

Once again thankful to you,

Romantically yours,

Ananth Vitlani